Bulls and Bears
Bull and the Bear are terms used to refer to investors perspective outlook of the market. A bullish outlook is an outlook that is optimistic (stock prices rising), while a bearish outlook means pessimistic (stock prices dropping). A bullish market refers to a scenario where the economy is experiencing growth, typically defined as a time period where prices are steadily increasing. Being bullish means you are optimistic that prices will go higher from where they currently are, while being bearish is the opposite; you think prices will trade lower from where they currently are. Bullish traders will look to take long positions by either buying stocks, call options or any other financial instrument that will appreciate as prices go up. Bearish traders are looking to take short positions where they will profit if the market or stock goes down from its current price. An old Wall Street saying that should be remembered is "Bulls make money, Bears make money, but Pigs get slaughtered".